A Look at His F1 Earnings and Beyond

Fernando Alonso is a Spanish racing driver recognized for his success in Formulation One, having received the World Drivers’ Championship in 2005 and 2006 with Renault.

He has additionally competed for McLaren, Ferrari, and Minardi.

Alonso is acknowledged for his aggressive nature, tactical pondering and willpower to win.

Regardless of a break from Formulation One, throughout which he received the 24 Hours of Le Mans twice, Alonso returned to the game with Alpine in 2021 and later joined Aston Martin.

His profession highlights embrace being F1’s youngest polesitter, race winner, world champion, and double world champion.

Alonso’s racing journey started in karting at a younger age, resulting in his outstanding achievements in motorsport.

Background and adolescence

Alonso, born on July 29, 1981, in Oviedo, Spain, started his racing journey at a really younger age.

Coming from a working-class household, Alonso’s father, Luis Alonso, launched him to karting when he was solely three years outdated.

His father’s ardour for kart racing led him to construct a pedal kart for his daughter Lorena, nevertheless it was Fernando who eagerly took to the game and displayed a aggressive spirit from the beginning.

By the age of seven, Alonso received his first correct kart race and continued to excel within the sport, successful quite a few championships and catching the attention of sponsors.

Alonso’s early success in karting paved the best way for his entry into open-wheel racing.

He transitioned to single-seater racing automobiles and ultimately made his debut in Formulation 1 with Minardi in 2001.

Alonso’s expertise and willpower shortly propelled him by the ranks of motorsport, resulting in his iconic achievements in Formulation 1 with Renault, McLaren, Ferrari and later Alpine and Aston Martin.

Web value

Alonso’s web value is estimated to be round $260 million, making him one of many wealthiest Formulation One drivers.

His earnings come from a profitable profession spanning 18 seasons in F1, driving for groups like Minardi, Renault, McLaren and Ferrari.

Alonso’s monetary success is a results of his ability, achievements and endorsements inside the sport, solidifying his place as one of many highest-paid and most revered drivers in Formulation One.

Wage and contracts

Alonso’s wage and contracts have been important all through his profession.

In 2023, he earned an annual wage of $24 million with bonuses of $10 million, making him the third-highest paid driver in Formulation.

Alonso’s earnings have assorted over time, with reviews indicating that he earned as a lot as $40 million in wage and endorsements in earlier seasons.

In 2024, Alonso signed a two-year contract with Aston Martin value $18 million per 12 months.

Moreover, it’s famous that he has been the founder and model ambassador of Kimoa, his personal vogue model, which sponsors him alongside his racing endeavors.

Castrol endorsement deal

Alonso signed a brand new sponsorship take care of Castrol, a number one lubricant model.

This partnership signifies his collaboration with Castrol within the realm of motorsport, enhancing his model presence and monetary standing.

The deal entails endorsing Castrol merchandise and possible consists of promotional actions to leverage Alonso’s reputation and affect within the racing world.

Alonso’s affiliation with Castrol showcases his capability to safe important endorsements with respected manufacturers, additional solidifying his place as a outstanding determine in Formulation One and the motorsport business.

BOSS partnership

Alonso’s partnership with BOSS as a model ambassador is a big collaboration that extends past the racetrack.

As the brand new face of BOSS, he’ll signify the model at official off-race observe occasions, red-carpet moments, interviews, and numerous promotional actions.

This long-term partnership aligns with BOSS’s standing because the official vogue companion of the Aston Martin Formulation One group, additional solidifying Alonso’s reference to the model.

The announcement of Alonso as a model ambassador was celebrated with a celebration in Budapest, Hungary, reflecting the #RaceLikeABOSS spirit and highlighting his iconic standing within the racing world.

Alonso’s position as a BOSS ambassador underscores his robust sense of will, decision-making skills and inspirational persona, making him an ideal match for the model each on and off the racetrack.

Banco Santander collaboration

Alonso’s Banco Santander deal was a big sponsorship settlement that had a notable impression on Formulation One.

The Spanish monetary large Banco Santander sponsored Ferrari since Alonso joined the group in 2010, enhancing its involvement in F1.

The financial institution’s sponsorship prolonged to a number of races, together with the British Grand Prix from 2007 to 2014 and the Spanish GP from 2011 to 2013.

Banco Santander’s affiliation with Alonso and Ferrari contributed to rising its model recognition globally over time.

Nonetheless, the partnership got here to an finish in 2017, marking the conclusion of Santander’s profitable sponsorship of Scuderia Ferrari and its company sponsorship agreements with F1 after supporting the game for 11 years.

This deal not solely showcased Santander’s dedication to motorsport but in addition highlighted Alonso’s affect in attracting main sponsors to Formulation One groups.

TAG Heuer deal

Alonso has had a big partnership with TAG Heuer, a famend Swiss luxurious watch model.

This collaboration has resulted within the creation of unique timepieces just like the TAG Heuer Aquaracer Calibre S ‘Fernando Alonso’ Restricted Version and the Gents TAG Heuer Formulation 1 Fernando Alonso watch.

These limited-edition watches characteristic distinctive designs impressed by Alonso’s achievements in Formulation One, showcasing his affect past the racing observe.

The TAG Heuer Carrera Tachymetre Automated, one other product of this collaboration, additional highlights Alonso’s affiliation with the model.

Alonso’s partnership with TAG Heuer extends to the Formulation 1 Assortment, emphasizing his position as a model ambassador for TAG Heuer and his impression on the watch business.

Silestone partnership

Alonso’s Silestone deal entails a collaboration with Cosentino, the corporate behind Silestone quartz surfaces.

The Silestone model has launched a brand new collection impressed by Alonso, the Formulation 1 world champion.

This collaboration merges quartz and metallic supplies by an revolutionary manufacturing course of, creating a singular assortment that displays Alonso’s affect and model.

Alonso’s partnership with Silestone showcases his involvement in endorsing high-quality merchandise like quartz surfaces, increasing his model presence past the realm of motorsport.

Liberbank collaboration

Alonso’s Liberbank deal entails a collaboration with the Spanish financial institution, Liberbank.

This partnership consists of the incorporation of the Liberbank brand on his official web site, showcasing their affiliation and assist for the racing driver.

The presence of the Liberbank brand on Alonso’s web site signifies a sponsorship or endorsement settlement between the 2 events, highlighting Liberbank’s involvement in selling and aligning with Alonso’s model.

Adidas endorsement deal

Alonso signed a sponsorship take care of Adidas Motorsport, as introduced on social media in 2017.

This partnership with Adidas added to Alonso’s portfolio of endorsements, showcasing his collaboration with a famend model within the motorsport business.

The take care of Adidas displays Alonso’s capability to safe important sponsorships and increase his model presence past the racing observe, highlighting his enchantment and affect on the earth of Formulation One and sports activities basically.


Alonso’s Kimoa firm is a Spanish clothes and equipment retailer based by the Formulation One driver himself.

Established in March 2017, Kimoa provides a variety of merchandise together with shirts, swimsuits, sweaters, sneakers, sun shades and hats, concentrating on younger and middle-aged adults throughout 150 nations by their e-store and bodily shops in Spain.

The model’s identify originates from the Hawaiian language, symbolizing ‘sitting and watching the solar going,’ reflecting the founders’ love for California, the seashore, and sunsets with associates.

Alonso co-founded Kimoa with a bunch of associates after exploring numerous concepts like making a restaurant or seashore attraction.

Notably, Kimoa confronted controversy in June 2020 for releasing a clothes line claimed to be a tribute to Māori tradition with out involving the group within the design course of, resulting in destructive reactions and subsequent removing of the photographs from their web site and social media platforms.

Moreover, Kimoa grew to become an official surfwear companion of McLaren F1 Workforce in 2018, showcasing its presence in motorsport by branding on the group’s automobile and driver gear.

Fernando Alonso PHOTO/Getty Picture

A14 Administration

Alonso’s A14 Administration is a driver administration firm based by the two-time Formulation One World Champion.

Established with the intention of nurturing younger expertise in motorsport, A14 Administration focuses on offering complete assist to drivers, together with bodily coaching, decision-making recommendation and monetary administration to maximise their potential each on and off the observe.

The company selects promising drivers from karting and instills important values vital for reaching their objectives, drawing from Alonso’s intensive expertise on the earth of motorsport.

A14 Administration’s portfolio consists of younger drivers throughout numerous racing disciplines who’re at the early phases of their careers and search to boost their abilities with steerage from knowledgeable sports activities administration group.

By strategic partnerships and sponsorship alternatives facilitated by A14 Administration, these rising skills can progress of their careers whereas additionally providing visibility and promotional advantages to sponsors by branding on automobiles, fits, helmets and different platforms.

Automobile assortment

Alonso’s automobile assortment is a testomony to his love for velocity and luxurious.

The Spanish racing driver, with a reported web value of round $240 million, has amassed a formidable array of autos, together with among the most coveted supercars on the earth.

His assortment options a wide range of high-performance automobiles, such because the Aston Martin DBX luxurious SUV, McLaren P1, Ferrari LaFerrari, Ferrari California, Ferrari 458 Italia and a limited-edition Ferrari 599 GTB Fernando Alonso Version.

Alonso’s storage additionally homes a Porsche 918 Spyder, Nissan GT-R, Maserati GranCabrio, and a McLaren P1, showcasing his ardour for unique and high-speed cars.

Moreover, Alonso’s assortment features a vary of racing automobiles, with over 300 autos displayed at the Museo Fernando Alonso, highlighting his profitable profession in motorsport and his enduring love for all issues automotive.

Actual property properties

Alonso’s actual property portfolio consists of a number of luxurious properties throughout the globe.

In Dubai, he owns a luxurious condo in a prestigious 52-storey constructing value £130 million.

Regardless of this opulent funding, Alonso prefers a personal house life and enjoys spending time in his vacation properties, with two positioned in Switzerland and one other in Oxford.

Moreover, throughout his Ferrari days, he moved to Lugano, Switzerland, to be nearer to the group’s headquarters in Maranello.

Alonso’s earlier residence was in Mont-sur-Rolle, however the transfer to Lugano diminished his commute time considerably.

His selection of residences displays his style for luxurious and privateness, with properties throughout Europe and a eager eye for investments in unique areas.

Early profession

Alonso’s early profession was marked by his introduction to kart racing at the age of three, underneath the steerage of his father, Jose Luis Alonso.

By the age of 11, he was already attracting sponsors as a consequence of his distinctive expertise, permitting him to compete in numerous championships.

Alonso shortly rose by the ranks, successful a number of Spanish Junior Championships and gaining recognition past Spain.

His success continued as he transitioned to automobile racing at the age of 17, showcasing his ability and dominance within the sport.

Alonso’s achievements in karting and automobile racing laid the inspiration for his future in motorsport, setting him on a path in the direction of Formulation One.

His early profession exemplified his willpower, expertise, and ardour for racing, shaping him into the achieved driver he is called at the moment.


Alonso’s breakthrough in Formulation One got here throughout the 2005 season when he achieved important success.

This breakthrough season noticed he successful three races in 4 at the start of the 12 months, showcasing his distinctive expertise and driving abilities.

Alonso’s outstanding performances in 2005, together with victories in key races, marked a turning level in his profession, establishing him as a high contender within the sport.

His breakthrough season in 2005 set the stage for his subsequent achievements, resulting in his World Drivers’ Championship wins in 2005 and 2006 with Renault.

Notable races

A few of Alonso’s notable races embrace the Hungarian Grand Prix in 2003, the place he grew to become the youngest race winner in Formulation One at that point.

Within the San Marino Grand Prix in 2005, he demonstrated distinctive defensive driving abilities in opposition to Michael Schumacher.

One other outstanding race was the Azerbaijan Grand Prix in 2018, the place Alonso showcased his resilience by ending seventh regardless of beginning twelfth in an uncompetitive McLaren with important ground harm.

These races spotlight Alonso’s expertise, willpower and capability to excel underneath difficult situations all through his profitable profession.

Awards and accolades

Alonso has been acknowledged with a number of awards and accolades throughout his outstanding Formulation One profession.

Amongst these honors, he obtained the Motion of the 12 months Award for his sportsmanship and clear driving in a memorable battle at the Brazilian Grand Prix.

Moreover, Alonso was named GQ Man of the 12 months in 2023, additional highlighting his important contributions to the game and his enduring impression on Formulation One.

These awards underscore Alonso’s expertise, integrity, and lasting legacy on the earth of motorsport.

Philanthropic efforts

Alonso is actively concerned in philanthropic endeavors, demonstrating his dedication to giving again to society.

He established the Fundación Fernando Alonso (Fernando Alonso Basis) with a major deal with selling motor racing and educating folks about street security.

Moreover, Alonso serves as an envoy for UNICEF, advocating for youngsters’s rights and welfare.

His charitable initiatives prolong to supporting healthcare staff throughout the COVID-19 pandemic by donating 4,000 units of private protecting tools (PPE) and 300,000 masks to assist these battling the virus.

Alonso’s dedication to philanthropy showcases his need to make a constructive impression past the realm of motorsport, emphasizing his altruistic nature and concern for the well-being of others.

Fernando Alonso household

Alonso’s household performs a big position in his life and profession. His dad and mom are Jose Luis Alonso and Ana Diaz.

Jose, a former rally driver, launched Alonso to the world of racing and instilled in him a ardour for motorsport from a younger age.

Ana supported him by making his racing outfits and offering unwavering encouragement all through his journey.

Alonso’s household, together with his sister Lorena, has been a supply of unity and power for him, emphasizing the significance of household values and assist in his upbringing.

Their unwavering assist and sacrifices, similar to driving him to races throughout Spain and Europe, have been instrumental in shaping Alonso’s profitable profession and his outlook on life.

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